Well, you know that nowadays it's all about being accessible online and showing people what you can do or offer.
That's the problem.
Your customers and consumers are online and trying to find out more about your business.
Companies that have a web presence perform better than those that don't.
These days, even the smallest business can benefit from a website.
How ?
Here are 10 reasons why small businesses need a website!
1 – Credibility
Today, it is more common to see a company that has a website than to see one that does not.
Because of this, consumers are usually put off by companies that don't have a web presence.
This is one of the main reasons why small businesses need a website.
Because modern consumers seek it out and expect to see one, a website instantly lends credibility to a business.
2 – Brand development
When people think of a brand, they usually think of a logo.
It is true that a logo is an important part of a company's image.
But a brand is much more than that.
A brand is the identity of a company.
It's what comes and stays alive in the minds of consumers.
A strong narrative sells and generates more leads.
A website is the most relevant and useful platform to promote your brand.
Businesses can both illustrate and reflect their brand through design, layout and content.
But above all, they can more easily tell their story.
People, in general, love stories.
And consumers agree.
When they buy a product or service, in some way they become part of the brand and its story.
3 – Present your work
The website is a great opportunity for you and your business to show what you have already done.
Not only what you did, but also how you or your product helped other people and businesses solve their problem.
Regardless of your industry, you can showcase your work and show how your product or services can help solve your customers' problems.
4 – Your company's website is at the heart of your marketing
Whatever your activity, the first step in your marketing strategy is the creation of your website.
This means that before having your brochures, business cards and leaflets printed, all the information that may be useful to your customers must be available on your website.
Any marketing campaign must first be functional on your website's homepage, so that the information on your flyers, videos or brochures can lead them to your website.
Print materials and videos should be made in a way that motivates your customers to visit your site for more information.
The website must be designed in such a way as to convert these visitors into new customers.
5 – You will save time
Whatever your activity, be it sales, services or products, your website can answer the many questions of your customers.
Answering questions by phone or email (there will of course always be emails) takes time.
But your website is usually the first point of contact with your potential customers.
And if you can answer their questions before they contact your business, you can be doing them a big favor.
The time you save here can now be time you invest in growing and developing your business.
6 – You can target a bigger market
Your local market will become larger.
You will be in front of potential customers who have not been in contact with you before, regardless of whether you sell products or services.
If you decide to open an eCommerce store, then your store will be open at all times.
You can sell anytime and anywhere.
7 – Your website can provide social proof
90% of consumers say that online reviews influence their purchasing decisions.
You can rely on Google, Facebook, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers or customers.
8 – You will appear in Google search results
81% of consumers research online before making a purchase.
If you don't have a website for your business, the chances of it appearing on the search engine results page are zero.
But if you have a site, you can optimize it for search engines (SEO), increasing your chances of appearing at the top of Google results and thus gaining greater visibility with potential customers.
9 – You control the narrative
You can't control what others say about you on social media, but you can influence public perception by creating your own story through your company's website.
For example, a blog helps business owners get their message, mission, and personality in front of their target audience faster than advertisements or brochures.
Plus, sharing icons that link to Facebook, Twitter, Instagram, and other platforms make it easy to share your content.
10 – Your competitors have a website
You will see that your competitors can overtake you and they will if you are not careful.
And if you still don't know why small businesses need a website, this last reason will help you realize that you need one.
Nowadays, customers are researching what to buy online.
This is usually the starting point for the buying decision.
As we saw at the beginning, the vast majority of buyers will prefer to buy from a company that has an Internet presence.
If you are not on the internet, you are not living in today's world and you are falling behind your competitors, who are on the internet.
You give your potential customers an excuse to buy from your competitors.
Conclusion
If you are still wondering why your business needs a website, I hope you have just had enough reasons to convince you to take the plunge.
But it is not enough to have a website if this site is not professional.
Indeed, it must have a design that suits your business and reflects your brand.
It should reflect your values.
Your website should be designed to meet the needs of your ideal client.
It should bring your brand closer to your potential customers.
At Web at Heart, we create tailor-made sites, resolutely turned towards the user, combining ergonomics and graphic quality and most importantly, which corresponds to you and your brand.
Do not hesitate to contact a Website Designer in Lahore for more information regarding your business.