CONTENT CREATION
Once you have identified the network or networks on which your target is located, you will have to create your account there, being careful to respect the identity of your company . Some accounts like Facebook and Instagram have specific profiles for businesses , organizations or e-commerces. Choose a professional account that offers many more options such as the possibility of selling directly on these networks and promoting your products or services.
You will then have to feed your profile by posting photos, text, videos. This is called content creation, it has also become a profession in its own right, Community Management. These network professionals can also help you with this task. Each network has its technical specificities so that the content is well highlighted . This content creation must be regular. For example, we are talking about 3 publications per week for Instagram and Facebook. On Twitter we can be even more regular. There are tools for automating your posts that can be invaluable.
If you use multiple channels , it's important to tailor your content to each one . On Instagram, a video will not be longer than 1 minute, on Facebook it can be a little longer. The tone you use is also dependent on the social network. On LinkedIn and Twitter, the style is more informative and formal, on Facebook we address the virtual interlocutor directly by appealing to the emotional. On Instagram you can take a more friendly or personal tone with a touch of humor.
It is therefore essential to define its editorial line, its editorial style, the themes you will address, the values to highlight, the angle of perception but also the syntax. Are you going to address your target as familiar or formal? Will you use the active or passive route? What will be your favorite hashtags? Are the emojis adequate for the words?
PAID ADVERTISING ON SOCIAL NETWORKS
Digital advertising costs are often underestimated by entrepreneurs. Yet advertising on social networks is essential today to increase its notoriety and reach a wider target, but also more relevant.
Each network has its own advertising agency with its particularities and segmentation criteria.
What are the benefits of social media advertising campaigns?
-
Precise targeting according to criteria
-
The development of notoriety
-
Acquisition of new customers
-
Reactivation of existing customers
-
An excellent return on investment
-
A reasonable cost
-
Measurable campaign performance monitoring
Digital advertising campaigns can be a springboard by driving traffic to your business website quickly and increasing sales.
Before launching your campaigns, it is essential to define a strategy for each campaign and allocate a realistic budget to each one. The content used for this purpose must be of high quality: well-crafted photos and compelling text. Don't forget to analyze the performance of the campaigns on a regular basis in order to correct the situation if necessary. Each advertising network offers a summary table with figures that will help you. Thus, the number of clicks, conversion rate, engagement and impressions of your advertisements will have no more secrets for you.
If you do not have the ability to manage advertising yourself, many specialists and agencies offer quality services to help you.
INFLUENCER MARKETING
Another way to make yourself known on social networks is to collaborate with influencers or bloggers . Influencer marketing has become the golden goose for brands. The majority of influencers are found on Instagram and YouTube .
This type of partnership, paid or unpaid, can indeed increase your visibility and even generate sales on a few conditions.
It is essential to work with influencers who share your target , your location, your values and your vision. It is therefore by collaborating with the influencers who correspond to you the most that this marketing formula will prove to be effective. So be sure that the chosen influencer is suitable for your segment.
This collaboration can take the form of product placement , writing a blog article, an ephemeral story in front of the camera, a video or a fixed publication. Everything is possible ! It is advisable to agree in advance on the terms of the collaboration, clearly specifying the expectations as well as the financial conditions, if there are any.
Be careful not to limit yourself to influencers with thousands of subscribers whose communities are not always representative or real. It is better to have an influencer who has 3,000 subscribers but an active community that corresponds to you than a very well-known influencer but whose readership is passive, even purchased.Quality not quantity therefore applies when it comes to influencer marketing.
Think about it! In addition to the development of websites, Social Media Marketing Lahore can assist you in the handling and moderation of your social networks (Facebook, LinkedIn, Instagram, Twitter, Pinterest).