As a travel agent in the 21st century, there is nothing more frustrating to hear people say, “Do they still use travel agencies? Of course, travellers still call on tour operators! And like all tour operators, you need to be well known and present online. Hence the importance for you to be present and to use social networks as a marketing strategy. If you want to grow your social networks and want to generate more leads through social media, request a free estimate for our services by contacting Social Media Marketing Lahore.
Unfortunately, less than 20% of travel agents consider social media to be an essential channel for their business. Are you one of the 80% absent? In the meantime, here is an article to advise you on the use of social networks!
Why use social networks?
Like all travel agencies, now you need to join social media , consider it the travel agency platform to grow your business.
For your travel agency marketing actions, you use e-mail, postal mail, present at shows and fairs, administer your website… But now, social networks are essential.
Social networks allow you to interact with your customers and prospect differently from all other communication channels. The different platforms bring you closer and allow you to get to know your customers better, to build and strengthen your links and relationships.
For example you can answer questions asked by visitors and build an authority figure in your field, and manage leads thanks to your notoriety.
Different social media platforms
Facebook: the platform that facilitates the management of new fans. You use it to target your existing customers by entering the email list or target a promotion page. Encourage prospects to travel by sharing photos and content on Facebook.
Twitter : The best platform for spreading news and sparking conversations. Following travel enthusiasts on Twitter is a good way of communication.
Instagram: is considered the most important platform for an instagram travel agency. You can spark the desire to travel with Instagram and connect with fans. Users often search for picturesque photos using location tags and hashtags.
Pinterest : the ideal visual platform for travel agencies. You can pin photos and videos to boards and categorize them. Don't forget to link to your Facebook or Twitter account.
How to use social networks?
Know what people are saying about you : You can look for comments on social networks about your services, reviews, praise… In order to moderate and respond to comments… On the other hand, ask your customers to post a recommendation on Twitter, or share a photo. This helps to strengthen the social relationship of your company and raise awareness among new customers.
Promote your events and offers : You are going to participate in the tourism fair, or host an event for your customers, so social media is a great way to spread your information. Facebook is a good medium to promote your offers and sales, for example, your photo on the Facebook cover can be used to promote flight flash sales.
Animate contests : a social media contest is a good way to manage conversions, it allows you to win new fans and new prospects. Learn more about 5 tools to organize contests on social networks .
How to define a strategy on social networks?
Here are some social media strategies for your travel agency.
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Show photos of destinations
Photos are among the most viral media on social media. Luxe Travel regularly posts beautiful photos of vacation spots with a refined description. It's a good way to present destinations and attract prospects.
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Share photos of your clients' recent trips
3/4 of Internet users are influenced by the comments and photos of other travellers.Showcasing great photos of your clients can pique people's interest and draw attention to your agency. It helps to show that you are an expert in this area. Encourage customers to leave reviews on your page.
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Share travel stories to engage travelers
Travelers like to find information before traveling and posting articles can interest them and win you more fans, it is also an effective
way to retain your customers.