Web design: 5 ways to use animations

On several occasions we have provided you with examples of animations to reuse for the design of your website or your mobile application.But concretely, where and how to use them? This is what we will see in this article. You will discover the different possibilities available to you to integrate animations on your site.

 

1. Animations on the loader

The loader (or loading bar) is an element that is very regularly provided with an animation. And it's not just to look pretty.

Used on a loader, the animation aims to make the visitor wait. If you are unable to reduce the loading time of your site to a suitable delay, the animation will be of great use to you.

Making an Internet user wait is not a foregone conclusion. Your animation should therefore:

  • be entertaining

  • be captivating

  • Charge quickly

2. Animations on your logo

It's a little less common, yet an animated logo helps you stand out from the competition. The animation will give it a modern and dynamic look.

And then it is certain, your logo will attract all eyes.

You can put your animated logo on social networks, in a video and even if your site.

For it to be successful, make sure that the animation is neither too long nor too fast. You have to find the middle ground.

3. Animations on your calls-to-action

You may be thinking that placing an animation on a call-to-action everyone already does. Certainly.

However, you must also provide your buttons with animations.

This clearly indicates to the Internet user that the element in question is interactive and that he can click on it. Once the action has been carried out, the animation also makes it possible to show him the progress of the current task.

More generally, you can place animations on all clickable elements, such as text with a link.

 

4. Animations to help your user

If your site or application has specific features, it is recommended that you provide the user with a short overview of how it works.

Animations can be used within a pop-up to make the explanation less boring.

Also keep in mind that on mobile users do not have this notion of hover. To tell them that an action has been executed, you can again provide an animation.

 

5. Animations for storytelling

I'm sure your brand has a story to tell. To engage your visitors, there is nothing better than entertainment.

Animations can accompany your storytelling and be used in your web design via:

  • Navigation

  • A timeline

  • Pictures and illustrations

Finally, you can take more liberties and use animations “for fun”.

But wherever you use them, make sure the animations don't detract from the quality of the information.

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