Quality UX design leads to a flawless user experience, customer satisfaction and, naturally, business growth. When it comes to generating revenue and growing your business, UX has a major role to play. The impact of a great user experience goes beyond short-term benefits. It can positively influence your business in several ways.If you want to grow your business trust on web development company in lahore for their best designing services. Let's take a quick look at some of the factors that are a direct result of good UX design and will boost your business.
WHAT IS UX DESIGN?
UX is the abbreviation of "user experience". User experience encompasses all aspects of the end user's interaction with the company, its products and services. The goal of user experience is to find synergy between business goals and user needs. In other words, it's about how the user feels when using your app, website, or software. It responds to user preferences, perceptions, emotions, feelings and more. A positive UX design improves the usability, accessibility, and enjoyment of interacting with your website or app. Hence the importance of actively working on it!
THE 5 LEVELS OF UX DESIGN
Although design as a whole definitely improves the user experience, there are different levels of UX design:
-
The most basic level of UX is functional . This means that the user can technically perform the tasks he needs to do. You get to this level when you give a developer a list of tasks that users can do. It then builds the system in such a way that the user can perform the necessary tasks. The focus is only on the what .
-
The next level of UX is usability . This means that the user really understands how he can perform the necessary tasks. There is a whole body of knowledge about usability, made up of best practices from years of studying human-computer interaction. If the user does not know how to perform a task and needs instructions, then the usability is not good.
-
The third level of UX takes the idea of user-friendliness even further and concerns comfort . This means that the app doesn't just follow best practices for usability, but strives to make it easy for the user to perform tasks, not just understandable. This reduces the cognitive load the user needs to understand the website/app. This stage usually consists of eliminating obstacles and iterations.
-
If you step up the UX level, you enter the fun level . This means that the user likes your site/app and enjoys using it. The details, the styling, the humorous touches, the attention to design elements, the love that has been put into them etc. make the user happy to use it.
-
The final level of UX Design, the apex, is meaning . This means that the site/application improves the user's life, that it makes the world a better place, interaction by interaction. It also means that it contributes to the company's strategic objectives at the highest level. Meaning, purpose, inspiration are what move people.
WHAT ARE THE BENEFITS OF EFFECTIVE UX DESIGN?
It increases conversions
Many websites are selling the same product/service. But, customers choose to visit and buy from sites that provide an easy and efficient user experience. The increase in the number of visitors automatically leads to an increase in the conversion rate. Since investing in UX design increases company revenue, partnering with a web agency that specializes in UX design is a good strategy. According to a study published by Forrester Research, while excellent UI design can increase a site's conversion rate by 200%, excellent UX design can increase that rate by nearly 400%.
Reduced maintenance costs
A good user experience makes it easier for your visitors to get all the information about the product or service you are selling them. If users get all their questions answered on the site itself, they won't have to email or call you. This will therefore reduce your support costs.
A boost to SEO
An effective UX design helps to significantly improve your SEO ranking . The ultimate goal of a search engine is to provide users with information in a quick and convenient way. There are several factors a search engine uses to track user engagement , UX is one of them and has a powerful impact. UX design should focus on many factors, the main ones being:
-
Load time or page speed .
-
Responsiveness on mobile.
-
The implementation of a user-friendly URL structure .
Increase brand loyalty
Brand loyalty is the tendency of a consumer to purchase the same products over and over. Loyalty is a strategy that must be at the heart of any business. A flawless user experience not only impresses users at first glance, but retains them for a lasting relationship. User-centric design and continuous bug fixing are the keys to retaining users and maintaining brand loyalty.
A good UX saves costs in the long run
It is essential to pay attention to user interface design from the earliest stages of product development. If you don't have the right UX and you build a product after you've already spent a lot of money, your customers won't stay loyal to the product. Rebuilding the product after launch will also cost time and money, sometimes forcing entrepreneurs to abandon it. Effective UX design can save a lot of money in product development.
Stay relevant through continuous UX iterations
The web is a sector that evolves extremely quickly. Brands need to constantly update their outlook as well as their product offerings to stay in tune with their customers' expectations. This means that continuous iterations are essential to ensure the durability of the basic design and functionality of your product/service. No design is ever perfectly complete. If it stagnates for too long, it becomes stale, leading to a sharp drop in customer engagement and, consequently, your revenue and profits. This means that if your design is outdated and doesn't match user experience trends, it can affect the authenticity of your product and customers will be less likely to buy from you.