Is there a real interest for my company to be present on social networks? The answer is yes ! Many of you are still asking yourself this question. Know that social media are, just like the website, an excellent lever for communication and development. Discover 6 good reasons to get started!
Increase the visibility of your business
A very large part of your clientele is present on one or more social networks. Multiplying your presence on the web via social media is therefore all the more likely to reach your target, increase your notoriety, create traffic and above all create web virality!
We can never remember it enough but think that with the development of social networks, a single comment can sometimes go around the web in a few minutes! Indeed, web virality takes on a completely different dimension than those that can be observed on other communication tools.
Manage your e-reputation
Web virality is unfortunately not always on your side! You should know that, most of the time, it is your customers or future customers who will talk about you. It is therefore essential to be present on social networks to monitor, manage, care for and improve your e-reputation. If you are not present on the networks, you will not hear what people are saying about you. Otherwise, you will hear it much too late.
E-reputation now has a direct impact on consumers' purchasing decisions. Indeed, Internet users are increasingly referring to the feedback of other consumers of your brand before making a purchase.
Promote its products / services and its expertise
Like the website, social media is an excellent showcase for showing your expertise and promoting your products and/or services. So remember to favor the use of media with high virality, such as photos or videos, to communicate on the web. Beautiful photos or an impactful video will allow you to enhance your brand and once again improve your notoriety.
Acquire new customers
It is undeniable, the fact of being absent on the networks will therefore make you miss out on certain customers! You are not yet present on social networks? Be aware that your competitors are probably already there and are taking advantage of your absence to acquire new consumers. As explained above, consumers search the web before buying. Know that the more you are visible on the web, the less your competitors are. Thus increasing the probability of hitting your potential targets more easily!
Communicate, get closer and build customer loyalty
Being on social networks can allow you to develop a close relationship with your customers by giving them the opportunity to communicate directly with you. Promotional offers, events, behind the scenes of the company, contests, surveys, company news are all methods to collect the opinion of your public vis-à-vis your company, a service and / or product that you offer or a shopping experience. Indeed, reviews, whether positive or negative, are excellent sources of information that will help you improve and develop your business by meeting the expectations of your customers!
Improve your SEO
Finally, being present on social networks undeniably contributes to improving your natural referencing since search engines now take your e-reputation into account to position you in their search results.
Each opinion, each comment about you on the web generates a certain number of links that point to your site and generate so-called "qualified" traffic. Being active on social media (sharing interesting content, comments, etc.) therefore only brings positive benefits to your site and your SEO!
Want to go further?
Being present is good, but not just anyhow! You will therefore need to build a real web strategy in order to best optimize your presence and your reputation on social networks. You have questions about your communication strategy and this article makes you react, do not hesitate to contact our professionals from Social Media Marketing Lahore.