With the wave of digital, there have been a lot of advances and innovations in all disciplines and marketing has not escaped.
It's no wonder that traditional methods of marketing have fallen behind.
Digital marketing has taken over and now rules the marketing world.
Every business is expected to have a digital marketing strategy in place.
Otherwise, they will most certainly fall behind their competitors.
But what is digital marketing and why is it so important?
Digital marketing can be defined as “the promotion of products or brands through one or more forms of digital media”.
By “digital media”, we mainly mean the Internet, but also mobile phones, tablets, email marketing and various other digital channels.
Digital marketing is a very broad term and people can give it different meanings when referring to it. There are a ton of branches in digital marketing, such as:
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SEO (Search Engine Optimization), which consists of implementing techniques to optimize your website in order to place it at the top of the list of search engines for specific keywords.
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PPC advertising , or SEA (Search Engine Advertising ), which is pay-per-click advertising. You pay to have traffic redirected to your site.
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Mobile marketing , which is a loose term for mobile-oriented digital marketing. These may be advertising placements in mobile applications or games, for example.
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Social media marketing , which is different from social media management. This involves using advertising platforms such as Facebook Ads (also containing Instagram), Twitter Ads, Snapchat Ads, Pinterest Ads, etc. These advertising campaigns can have several conversion objectives: collect emails, sell a product or even grow his professional page on social networks.
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Emailing , email marketing , which consists of developing an email list to then send email campaigns to stimulate sales.
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Content marketing , thanks in particular to a blog containing content relevant to your activity which is published regularly. It doesn't sound like a form of digital marketing on its own, but content marketing can help improve your site's SEO and, therefore, your internet presence.
Digital marketing is basically an umbrella term for all of these methods.
Digital marketing has become essential for all businesses due to the growing number of consumers using social media and search engines these days.
The average person now spends more time browsing online than with all other types of media such as television, newspapers and magazines.
Cost is no longer a factor
Affordability is also another factor in the rapid growth of digital marketing and one of the key reasons why it is so important for businesses.
In the past, it was expensive to advertise in a newspaper or on the radio.
Small businesses then struggled to reach their target audience.
Today, with the rise of social media and email marketing, it's easier than ever to reach a wider audience and communicate your messages to them.
The use of analysis tools is a major asset
One of the biggest advantages of digital marketing over traditional marketing is the use of analytics tools.
Before, it was extremely difficult to track the success of a marketing campaign.
You knew if your sales and performance were increasing, but was it because of your marketing or other factors?
Today, whenever a business launches a new digital marketing campaign, it has a huge array of diverse metrics.
It can accurately track the success or failure of each campaign and areas for improvement.
Whether it's email opens and clicks, conversion tracking on a Facebook Ads campaign, social media engagement, or time spent on a page, the stats of this new marketing are more thrust than ever.
The shift to digital marketing is inevitable.
With consumers massively abandoning traditional forms of media, the future lies in the digital world.
Companies that do not yet have a comprehensive digital strategy are currently falling behind. At Digital Marketing Lahore We'll walk you through your alternatives for boosting website traffic and drawing in more visitors.
Request a free estimate for our digital marketing services by contacting us.