Very competitive sector, the online sale of your clothes will not be magic! You will have to work on your brand image and your visibility on the web .
Establish a communication plan
The first step will be to establish a communication plan .
A communication project requires the design and deployment of one or more communication solutions to meet a specific need, taking into account the available resources and the constraints of the organization.
The objectives of the communication plan are multiple:
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study the targets and target segments to deliver a personalized and adapted message
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have a single reference document accessible to all
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define the communication channels to be used (email, specialized press, social networks, marketplace, etc.)
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plan dates and set a precise schedule
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define the performance indicators that will make it possible to measure the profitability of the actions carried out
This step can be carried out by your marketing department or you can decide to work with a communication agency specializing in the field of fashion .
Either way, don't take this step lightly, you'll save valuable time in the weeks to come.
Use social networks
The fashion industry works very well with the craze of social networks ! Clothes are articles shared by Internet users who like to exchange their opinions.
If you sell textile products, Pinterest, Facebook or Instagram are therefore perfect communication media .
Thanks to Facebook's advertising tool , the Business Manager, you will be able to build personalized audiences for your promotion campaigns . Facebook is very advanced in terms of the possibility of targeting. For example, you can select basic criteria such as age or gender, but you will also have access to more specific targeting such as professional sector, interests, hobbies or even friendships.
To communicate effectively on social networks , add a complete editorial plan to your communication plan. It must contain the subject of the publications and advertisements, as well as the dates of the publications.
Regarding media content , vary the type of content: photos, video, product carousel, etc.
Optimize the content of your site
The content of the website is the most important element of your online communication . Wouldn't you like to throw away all your acquisition efforts?
First of all, from a technical point of view, your site must be up to scratch because the competition is dense. Here is a list of the main elements:
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page load speed
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clean up all error pages
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ensure correct readability on mobile
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the weight of photos and visuals
Good to know: the technical dimension has a very negative impact on SEO performance when it is not correctly configured
Your website may be divided into 2 parts: the e-commerce store and the blog. Your shop presents the catalog and allows you to sell directly online, the blog allows you to communicate, reassure and even support your visitors!
For example, you could consider making comparisons of articles on video which would then be transcribed into an article. The possibilities are immense.If you are looking for an effective partner to support your digital marketing project, contact Digital Marketing Lahore, the agency will give you complete satisfaction.