I bet you'd agree that not only the customers at the end of the purchase, but the designers themselves don't have a solid idea of the importance of graphic design.
The graphics are very similar to the third act of magic: prestige, in which you have to make something exist that did not exist before.
This is precisely what a good graphic designer does. However, this is where the problem begins to demoralize us.
While the graphic design industry is booming at supersonic speed, few graphic designers fully understand the importance of the magic they master.
And it goes without saying:
If you, being a great graphic designer, don't know why graphic design is important for communicating with clients in order to negotiate the price from design to delivery, you won't do it as well as you should.
Also:
If you, the reader of this article, are a person who needs to buy a graphic design for their website, business card, social media or other purposes, and you don't know the importance of graphic design, you can never tap into the potential of designing to its true extent.
So:
Here are seven undeniable reasons and examples that will show you the primary purpose of good graphic design:
1. Design speaks louder than words
This proverb “A picture is worth a thousand words” may have become a cliché, but if you ask the reality, it is so true.
Take the Apple logo, for example. What do you see on the back of every Apple product: MacBook, Macintosh, iPhone and iPad, etc.?
Just the Apple logo: an apple! You don't see a mission or vision statement, not even a tagline.
Then yes:
When it comes to promoting your business, design comes first, then words. Design speaks louder, clearer and better than words.
Graphics are more important than words
2. Graphic design is your own identity
Good:
For digital marketing purposes and to speak louder, yes, graphic design is just as important as other factors, but what when you need to establish your own tone, style and identity amongst the competitors and for prospects?
Design comes to the rescue. Adidas and Nike are two different companies with the same type of product, same lead pool and same niche.
Still:
When a potential or regular customer walks into a store with Adidas and Nike products on display, it takes them less than a second to identify their favorite brand's product. The logo would reach their eyes before the brand name did.
Simply put, why do we need graphic design is that it works as a connection between you and your customers and prospects, and they identify you among hundreds or thousands of others.
Nike and Adidas
3. Graphic design is the story and philosophy of your business
One of the smartest authors, who wrote “The Prestige” (the movie was based on this novel), Christopher Priest, had this idea that people are not really looking for secrecy but only for the effect of magic.
Good:
Graphic design is not just a fusion of different images, colors and angles, etc. It is deeply connected to the history and philosophy of many companies.
Take Evernote for example; its logo is an elephant with an ear that looks more like a paper with a folded corner. The elephant was chosen because of its good memory, and the page-shaped ear is chosen because it's a note-taking app – something we otherwise do with a paper.
Evernote logo transformation is the importance of graphic design
Take Audi as an example – you think four rings are for no reason and just because they look cool? Nope! In fact, four rings represent four companies behind the manufacturing of Audi.
Audi Logo 4 Rings
So:
The main purpose of the graphic design is to make it look more like your “corporate family tree”. It lets people know where you are from, who you are and what you want to be.
4. Graphic design can boost your sales
Yes he can:
A thought-provoking, smart, and enjoyable graphic design, whether on print, Facebook page banner, website banner, logo, or otherwise, can boost your sales.
This is because people love good design and good design spreads good vibes to your business. Vibrations play a vital role in a time when a prospect has seconds to decide whether or not to buy.
Let's take Starbucks as an example:
Their Christmas Day mugs used to have Christmas-related graphic art on them, and when someone walked into a Starbucks store on a cold, winter night around 25 th of December (Christmas) , they loved seeing Santa Claus, his basket and other Christmas art on Starbucks Disposable Coffee Cups.
A genius decided that Christmas was nothing but a dumb pagan festival that somehow crept into Christianity and that Starbucks, being the standard bearer of modernism and progress, didn't need to support stupid religious rituals and stuff like that.
And:
Good! As Christmas approached the following year, people who used to see beautiful Christmas artwork on their coffee mugs only saw the Starbucks logo, and they were angry to find that Starbucks had no respect for public festivals and rituals.
Starbucks Holiday Mug Design Review
So:
A great graphic design strategy – synchronized with the sentiments of your target customers, will definitely earn you a lot of money.
5. Role of graphic design in professional communication
Apart from all the other points that prove the value of good graphic design, there is this point that few people pay attention to.
The importance of graphics in communication is just another aspect, and in fact, good design plays an important role in selling you and establishing a credible and professional image.
An example:
Yes. I have given examples of all the points raised above and here is another example. Go to your inbox and open all emails sent to you by companies and organizations that sell certain services or products.
Also:
Go to the trash and find out all the marketing emails you deleted.
Do?
Now check it out, and I bet if not all of them, at least a large majority of them would have very nice email signatures based on excellent and decent graphics.
email signature
Also:
Most of them come with a simple yet responsive HTML email design – in simple terms, the image under the marketing or news text. This type of email, every time you open it, says something immediately.
“It's a commercial message about something that could be of great value to you. And God knows, even if we delete such an email, we do so after reading it. It makes a business look very professional and credible.
6. Graphic design is the force behind your business name
That's a fact:
However, many people fail to see the obvious. On a daily basis, not once but several times a day, we notice at least one company whose name is so well known and easily identifiable thanks to the graphic design.
I'm going to talk about the importance of the graphic design behind the name of this company, but first, let's talk about the type of logo design:
What is Wordmark Logo?
Well, in simple terms, it's just a fusion of words + colors and graphics. Google "bookmark logo".
Google itself. Then CNN, Disney, Jeep… the list goes on. Many companies, big blue chip companies, think that the company name is not enough for the holiest cause of branding, those words also need to be made into a logo.
It's the strength of graphic design that underpins a company's name – a company as big as Google.
7. People love graphics
Evidence?
Have I not established and proven each of my assertions with evidence? I will also testify to this statement.
Although it is a universal truth and you know it yourself, we need to prove the role of graphic design in education, business, communication and other areas of life.
Let's do it:
Go to the Google search page and enter a subject of your choice. Do? Now open a blog post that ranks high for the topic you are looking for.
I'd be silly if you told me that this post exists at the top without any graphic design work - no image, no meme, no Gif and other types of graphics.
What do you need to admit that graphic design for business is like water to fish? In today's society, no business can survive without hiring a professional graphic designer .
Let's take the infographic as an example of my claim. There is a large community of submission websites, builder websites, people who build them, and people who need them, just because the internet loves graphics.
By internet, I mean social media and Google prefer content with attractive graphics purely and solely because – people like to see beautifully done Photoshop or Illustrator work on every post: and that too in abundance.
So:
Dear reader, I bet these seven reasons, with undeniable examples, are enough to prove “what role graphic design plays in society”, and on the internet without a doubt.
Simply put, if you neglect the importance and benefits of good graphic work, you will be doing a great disadvantage to your personal and professional internet presence.And if you are looking for a good graphic design agency than you can rely on graphic designig in Lahore for their best services.